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5 things all successful SaaS blogs do (And you should too)

Want to know what all these blogs do? You have come to the right place. In this blog, I’ll tell you the 5 things successful blogs do that you should do too.
5 things all successful SaaS blogs do (And you should too)
5 things all successful SaaS blogs do (And you should too)

You know those successful SaaS blogs that generate millions in traffic and revenue, right? They seem to squeeze all the benefits of blogging.

Some examples:

a) HubSpot’s blog gets 7 million page views every month.
b) 5 million+ readers have read Groove’s blog. It generates $10 million in annual revenue.
c) Ahrefs blog has helped it grow its 8-figure revenue by +65% three years in a row.

Want to know what all these blogs do? You have come to the right place. In this blog, I’ll tell you the 5 things successful blogs do that you should do too.

Let’s jump right in!

1. Start with researching your audience

The best SaaS blogs spend more time knowing their audience than writing a post. Which makes sense. If you know your audience’s pain points, you’ll write blog posts that your readers keep coming back to. They will engage, share, and become loyal to your blog.

Knowing your audience also makes it easy to think of blog topics to write on. You’ll know what your readers are seeking answers to and what content they like to consume.

This blog post is itself an example.

I researched our target audience. I found out you want to know what successful blogs do and how you can do it too. That’s why you’re reading this post.

So, here’s how to research your audience:

a) Create a representation of your ideal customers. Example: If you’re selling an email management software, you know your users are people looking to be productive at their emails.

b) Go to social media platforms like Reddit, Twitter, and LinkedIn groups. Interview your users. Ask what problems they are facing.

c) You can even search for your users on online forums like Hacker News, Indie Hackers, Slack groups, or Facebook groups. Interact with them. Know what their current problems are. Get to know what solutions they are looking for.

d) Ask your sales team. They interact with your users regularly. And know what's bothering your customers and what can persuade them.

e) Now you have a list of questions/topics your users are looking for answers to. Start creating content around it.

2. Leverage SEO

OK, this is easy. Everyone knows the importance of SEO. Companies - big and small - are using it to get millions of blog views.

Zapier gets 2 million+ monthly organic traffic through SEO. Canva has leveraged SEO to get 73 million+ monthly organic traffic and ranks for 5.5 million+ keywords.

But, not many know how to do blog SEO. Don’t worry.

Leverage SEO
Leverage SEO

Here’s how to do it:

a) Keyword research: Come up with a list of seed keywords for your business. For example, if you target writers, your seed keywords would be bloggers and online writing. Think of words your users would use to search for you.

You can use Google autocomplete, Reddit, and Twitter to know what keywords your users are using to search for you.

Then, use Ahrefs to filter keywords.

Type in the keyword into Ahrefs. It will give you related search terms. Choose high-volume and low-competition keywords.

b) Write SEO optimized articles: Write short paragraphs (6-7 sentences) and shorter sentences. Make sure the blog answers all the reader’s questions. Organize your blog posts into subheadings and include images.

Include the keyword in the blog title, headline, subheadings, URL, and meta description. Link your article to 2-3 internal blog posts and 3-4 external industry blogs. Write guest posts to get backlinks to your blog.

c) Technical SEO: Optimize your images and increase your website’s loading speed. Make sure the website is compatible across all devices (computer, mobile, and tablet).

Create site maps to allow search engines to find your website’s content. Add schema markup.

Read the beginner’s guide to master blog SEO

3. Create content for every stage of the marketing funnel

Successful blogs like HubSpot, Groove, and Ahrefs know no two readers are the same. So they write different blog posts to serve each of them. They have honed the skill of creating content for every stage of the marketing funnel. It’s why they’re multi-million dollar companies.

Here’s how you can hone it:

First, what is a marketing funnel?

A marketing funnel is the different stages your customer goes through before purchasing your product. There are 4 stages:

How a Marketing Funnel Works?
How a Marketing Funnel Works?

a) Awareness: These customers are aware of the problem. They want to know more about it. Create content around the problem. Educate the users about the importance of it and how to solve it. Make your brand/product synonym with the problem.

b) Interest: These users are looking for solutions to their problems. Blog about the different features of your product to tackle this. Explain how it will solve their problems. Give a detailed product guide on how to use it.

c) Consideration: These buyers are comparing different solutions to pick from. You’re one among the many alternatives. Blog about case studies to become their default option. Explain how you have solved the same problem for many people.

Compare your product against your competitors and describe what differentiates you.

d) Conversion: These users know everything about you. They just need the final push to buy your product or service. Persuade these users through a FAQ page to tackle their objections. Create a pricing page and explain how it’s a value buy for them.

This is it. You now know the marketing funnel secret the million-dollar companies use.

4. Blog on evergreen topics

Evergreen content is content that doesn’t lose its hype within a few days. It’s immune to short-term trends and is relevant for years to come. People keep searching for it.

Example:
a) “How to do SEO for your blog” is an evergreen topic versus “election results” is non-evergreen content.
b) “A step-by-step guide on how to listen better” versus “FIFA World Cup”
c) “How to write blog posts” vs “Satya Nadella becomes Microsoft’s CEO”

Every successful blog focuses on evergreen content. Because it brings consistent online traffic year after year. You don’t have to keep publishing 20 blogs per month.

I’m not asking you to stop writing articles to take advantage of short-term trends. Do it. But, limit it to 20-30% of your blog posts. The rest, 70-80% of your blog posts, should focus on evergreen content. The trend will die within 3-4 months. But, the evergreen content will keep attracting blog views.

Here’s how to choose evergreen topics:

a) Type in keywords into a keyword research tool (such as Ahrefs). See the search volume. Choose the keyword topic with a minimum of 7000-8000+ monthly search volumes.

b) Use Google search trends to find keywords whose trend is stable over the years.

Example: The keyword ‘blogging SEO is stable and trending upwards over the past 20 years.

c) Brain dean analyzed 3.6 billion articles. He found ‘How-to guides’ and ‘list’ posts the most evergreen content format.

Example:

i) How to do keyword research
ii) 10 tips to get your first 1000 users

d) Blog about case studies.

Example: How I earned $100000 doing drop-shipping

The Brain Dean article I linked to is also an example of this.

e) Use BuzzSumo to find the most popular blog posts around a keyword. Type in the keyword into BuzzSumo. It will show you the article with the most social shares. This tells us which content has been performing over the years.

Example: I searched for ‘content marketing’ on BuzzSumo. Here’s the result.

5. Track and analyze

Successful blogs know the value of analyzing content performances. They know it’s important to track and improve blog posts regularly. Measuring your performance will let you know what’s working and what’s not.

Double down on what’s generating success. And fix the leakages. This will boost the blog’s performance.

The first step is to set up your Google Analytics. Learn how. You should then track blogging metrics to know your performance.

Some metrics are:

a) Blog visits
b) Traffic source
c) Top viewed posts
d) Average comment and share per post
e) Conversion rate

Check your top viewed posts. These are blog posts both Google and your users love. Repeat the same blog style (structure, language, use of visuals) in your future articles.

Apply these 5 traits of a successful blog

Treat your blog as an individual product. Everything you do should benefit your readers. Avoid doing a thing in your blog just for the sake of it. If it’s not serving a purpose, delete it.

A well-planned blog can bring you millions in blog traffic and revenue. Successful SaaS blogs understand that. And that’s obvious in the way they research, write, and track their posts.

Now, you know the 5 ‘obvious’ things they do. Start with these to write successful blog posts.

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