8 min read

8 beginner SEO hacks to rank higher on Google

After reading this post, you’ll know the 8 beginner SEO hacks (some unknown) to get started with SEO.
8 beginner SEO hacks to rank higher on Google
8 beginner SEO hacks to rank higher on Google

Want to learn SEO hacks to rank higher on search results, drive millions of organic traffic, and in revenue? You’ve come to the right place.

Companies like Zapier (2 million+ monthly organic traffic) and Canva (70 million+ monthly organic traffic) are using SEO to their advantage.

Know that SEO isn’t complicated. You don’t need fancy tools, millions of dollars, or a 24/7 headache to benefit from it.

After reading this post, you’ll know the 8 beginner SEO hacks (some unknown) to get started with SEO.

Let’s jump right in!

1. Tap less known sources to find keyword ideas

Everyone knows keywords are important. That they are the reason someone finds your blog on search engines.

But, if you use the same SEO tools and Google autocomplete suggestions like others to find keyword ideas, you won’t outcompete them.

I’m not telling you to stop using these methods. They work. But, you have to tap little-known sources to outrank your competitors.

Some less known sources to find keyword ideas:

a) Amazon searches

Amazon doesn’t just display products. Instead, you see keywords people are using to find products to spend their dollars on. These are commercial intent keywords.

You now know what keywords people use to purchase something. These keywords have a high conversion rate.

All you have to do is type in your keyword in the search box. You’ll see a list of suggestions.

Example:

b) Udemy

People pay for courses on Udemy. And when someone pays to access content, the search intent is the highest. It signals the demand level. You just have to provide the supply.

Here’s how to find keyword ideas on Udemy:

Step 1: Go to Udemy

Step 2: Click on categories. Choose a niche related to yours.

For example, I chose Digital Marketing.

Step 3: You’ll get a list of the most popular courses. Note down these keywords:

Digital Marketing: The ultimate guide to strategic marketing

Digital Marketing: How to generate sales leads

Digital Marketing Masterclass: Get your first 1000 customers

Or scroll down to filter courses with 4+ stars.

Step 4: Note down the keywords of the courses. Start creating content around them.

c) YouTube

Videos outperform text.

- 64% of consumers purchase after watching a video.

- 84% of internet traffic uses video search.

YouTube is the 3rd largest search engine. Use this to your advantage to find high intent keywords.

Example: Type in the keyword in the search box. Like ‘digital marketing.’

YouTube will provide you with related keyword ideas. Use them as a head start to write your content.

d) Google Related searches

Type in a keyword into Google search.

For example, I searched for ‘digital marketing.

Scroll to the bottom to find the related keyword suggestions.

Click on one of them. Scroll to the bottom.

For example, I clicked on ‘digital marketing course.’ Google recommended these keywords at the bottom.

Do this with 4-5 keywords. You’ll have a list of 30-40 keywords.

2. Use keywords in the right place in your posts

You know you’ve to put keywords in your blog. But, it’s important to place them in the right places to rank higher.

Here’s where to mention your keywords:

a) Blog title
b) URL of the blog

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Pro Tip: Optimize for short URLs. Keep your URL uncluttered and reader-friendly. For example, don’t use: /seo-best-practices-dsdfg21
Instead, use: /seo-best-practices

c) Meta description
d) Introduction of the article (within starting 100 words)
e) Subheadings
f) Sprinkle the keywords 7-10 times throughout the blog post.

3. Write evergreen content

Evergreen content is content that doesn’t lose its hype within a few days. It’s immune to short-term trends and is relevant for years to come. It brings consistent online traffic year after year because users keep searching for it.

Example:

a) “How to do SEO for your blog” is an evergreen topic versus “election results” is non-evergreen content.
b) “A step-by-step guide on how to write blog posts” versus “FIFA World Cup.”

Examples of evergreen content types:

a) Ultimate guides post

Example: The ultimate guide to scaling your SaaS company to $10 million in annual revenue.

b) List-based posts

Example: 10 ways to acquire your first 1000 users.

(This blog itself is an example of a list-based article)

c) Case studies

People love reading case studies. The more people read it, the higher Google will rank you.

Example: Learn how HubSpot reached 100,000 customers and $1 billion in annual revenue

d) How-to guides

Example: How to do SEO for your blog: A complete step-by-step guide

Read how to choose and write on evergreen topics.

A backlink is a link from one website to a page of your website. It’s among the 200 factors Google considers when ranking your website.

Get high-quality backlinks
Get high-quality backlinks

Google sees backlinks as “votes” to your website. Because backlinks signal Google that your content is credible and useful. So, the more backlinks you have, the higher Google will rank you on search results.

Here are some ways to get high-quality backlinks:

a) Write guest posts on industry-leading websites.

b) Find websites that have broken links (Here’s how). Broken links are links to a page of a website that’s no longer working (404 pages). These affect search engine rankings, user experience, and the website’s reputation.

Reach out to the website owner. Tell them that their content features a broken link. Ask them to link to your page instead.

The website owner will be grateful to you for correcting their mistake. And because they were already linking to a page (which turned out to be a broken link), they’ll happily link to your website.  

c) Create content featuring data and research. Or guides and checklists. People love to link back to industry data, and checklists.

Example: If you’re a digital marketing agency, survey your clients. Then, write a post on “Digital Marketing survey” and report your findings.

d) Write round-up posts. For example, “20 SaaS experts share their marketing strategies.”

The experts will share this post on their social media and their website. Who knows, they might also share it with their email subscribers. You’ll get a ton of free exposure and backlinks.

Plus, other blogs will link to this content. Because everyone wants to read an expert’s strategy. This will increase your brand awareness. Win-win.

e) Use Typeform’s backlinking strategy.

Typeform allows you to create forms and surveys. It has 136 million backlinks. Crazy, right?

Here’s their secret:

When you share a Typeform survey, you’ll see that the bottom of the page reads “Powered by Typeform.” The word Typeform links back to the website.

Typeform backlinks strategy
Typeform backlinks strategy

Typeform has millions of users. Every user that uses it gives free exposure and millions of backlinks to Typeform.

5. Delete non-performing pages

As your website grows, you’ll find certain pages that don’t bring traffic and stop performing. These pages drag your website’s ranking. It also slows down your website’s speed.

Analyze your site to find pages that aren’t driving traffic, backlinks, or conversions. Remove them. Because Google prefers a few stronger pages versus many weaker pages.

When you remove non-performing pages, Google will have fewer, but high-quality pages to index. This will increase your search rankings.

Case in point: Proven.com saw an 88.3% increase in search traffic after deleting 40,000 nonperforming pages from their site.

6. Increase your website’s speed

Google downranks websites with slow loading speed. So, it’s important to speed up your website.

Here’s how:

Go to Google Page Speed insights. Put your website URL. Click on analyze.

It will analyze your website and recommend the necessary changes. You’ll get suggestions for both mobile and desktop.

Some tips to increase your website’s speed:

a) Compress your image sizes.

b) Use Screaming Frog to reduce the number of redirects on your website.

c) Minify CSS, JavaScript, and HTML codes. This means reducing unnecessary characters, comments, and spaces in the code.

d) Avoid using too many images, GIFs, and videos on your page. Limit it to 6-7 images and 1-2 videos per page.

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Pro Tip: Backlinko analyzed 5 million desktop and mobile pages to find what impacts loading speed. Read it to know what they are and how you can improve your website’s loading speed. 

7. Add alt text to your images

Search engines crawlers scan your alt text descriptions to understand your images. If you don’t add alt text, the images won’t be scanned, and hence won’t rank on search results.

Google images is the 2nd largest search engine following Google search. You don’t want to miss an opportunity to attract traffic from Google images, do you?

Plus, here’s Google’s John Mueller recommending adding alt text.

*Space for alt text*
*Space for alt text*

Read how to add alt text for SEO and optimize your images

Featured snippets are short bits of text that answer a query. It appears at the top of search results for the user to get a quick answer.

Example: I searched for the query “What is buyer’s journey.” Here’s the featured snippet.

If you optimize for featured snippets, you’ll rank in the first place. This will increase website traffic. So, how to achieve this?

Semrush analyzed 46 million keywords on mobile and 160 million keywords on desktop to find how to earn featured snippets.

Here’s what they found:

a) Choose long-tail keywords (preferably 4-5 words)

b) Questions dominate featured snippets. So, add Q&A content.

For example, if you’re writing about SEO, include a section with “What is SEO?”

If you’re writing on the importance of copywriting, include a section with “Why is copywriting important?”

c) Answer the question with your content.

d) Optimize the answer:

- Write it in the form of a paragraph of 40 words. Or
- Include bullet points (6 on an average). Or
- Tables of 5 rows and 2 columns on average. Or
- A video explanation.

e) Shorten your page URL.

f) Update your content. (70% of the featured snippets were published no later than 2-3 years ago)

That’s it.

Apply these SEO hacks

SEO is a long-term game. But, it starts from day one. Keep experimenting. Make sure you aren’t hard on yourself for not seeing the SEO benefits within a few months.

Start with these 8 beginner SEO hacks to rank higher on search results and drive organic traffic. If you get these basics right, the benefits will compound for years to come.

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