Blogging seems easy until you do it. You open your online writing tool. You type a few words. Delete it. You start again. Then, delete it. And start again. The cycle continues. But, somehow you complete the blog.
Finally, you publish it. You wait. 2 hrs. 5 hrs. 1 week. But, all you have is 50 readers to show for your hours of research, writing, editing, and proofreading.
I know the feeling of staring at the blank paper and putting your heart into writing an amazing blog. But, having no readers to read it. It sucks.
You want to give up. But, don’t. There’s a way to write a SaaS blog post that ranks higher on search results. That gets thousands of readers every month. And that brings you paying customers.
Stay with me - I’ll tell you the secrets of how to write *that* blog (that we’ve been using to generate thousands of blog views and in revenue) from start to finish.
Plan your blog post
Before you sit down to write a blog post, make sure you've everything you need to write it. This will save you time, help you write organized content, and avoid writer's block.
a) It starts with researching about your audience:
Define your target audience. You need to know who you're writing for. Interview your users on social media like Twitter, Facebook groups, and Subreddits. Or engage with them on online forums like Slack groups, Indie Hackers, and Hacker News.
Know their pain points and interests. Understand what problem they're seeking a solution to. Learn what type of content they like to consume.
Put your audience first. Always. You'll know what to write on and what not to write on. You'll then create content that's interesting and shareable.
b) Brainstorm blog topics:
i) Use Answer The Public to know what your users are searching for. Create content around it.
ii) Use BuzzSumo to find popular content ideas. Type a keyword into BuzzSumo. It will tell you about topics with the most social shares. You can then write an in-depth article on it.
iii) Use Quora and social media comments to find what your users are asking. Write on it.
c) Do keyword research.
How did you find this blog? You would have searched for 'how to write a SaaS blog' on Google. And because we used that keyword in this blog, Google sent you to this post.
Keywords are why you rank on search results. It connects you with your target audience.
Here's how to research keywords for your blog:
i) List down words associated with your business. Or words you think your audience will use to search for you.
ii) Then, use Ahrefs to find related search terms. Type the keyword into Ahrefs. It will show you a hundred other keywords your users are using.
iii) Choose low-competition and high-volume keywords. Make sure the keywords have a high organic click-through rate. This tells you that people are clicking on it.
d) Create a blog outline:
Great blog posts don't happen on their own. You need to have a clear idea about what you'll write and how. This will make it easy and enjoyable to read.
An outline gives your post a proper structure. Your post won't feel like reading a brain dump. It will save you from writing disorganized articles.
For example, I created the below outline for this blog post:
Nail the headline
Your headline can be the difference between a viral blog post and a mediocre one. No matter how good your blog is, if your headline isn't persuasive, only a few will read it. Or no one will read it at all.
A great headline:
a) Defines what the post is about.
b) Explains the value the reader will get.
c) Excites the reader.
Bad headline: Write a post.
Great headline: How to blog for your SaaS like a superhero
a) Use numbers (e.g. 11 tips to write a great headline that readers will click)
b) Teach something (e.g. How you can make $1000 in 30 days)
c) Show a case study (e.g. How Shopify generated $1 billion in revenue this year)
d) Use 'you' and 'your'
e) Use power words like secrets, tips, tricks, ways, and more.
f) The headline should be of less than 15 words.
Start with a compelling introduction
The readers have put their foot in. You now have less than 15 seconds to persuade them to read on. This is your chance to show why it's important to read the complete blog.
Here are some helpful tips:
a) Your introduction should be brief and should trigger curiosity.
b) Start with a statistic, controversial claim, or an incomplete story. Or empathize with the reader's situation (like this blog's intro).
c) Speak on the importance of the problem you're tackling in the blog (explain what will happen if it's unsolved). Educate readers why it's important to solve it (state the benefits).
d) Prove your credibility. Tell the readers why you're the right person to write on this topic. Speak about your personal experience or a case study that shows you know the topic. Or you can even quote public or industry authorities people look up to.
e) Tell the readers what they will learn after reading the blog.
Write your post
a) Write the first draft:
Don't think of writing the perfect blog. You'll never start. Write whatever comes to your mind. Do it in one sitting.
Don't correct your grammar style and use of words at the beginning. Leave the editing part for the end.
b) Use data and research to support your claims.
Which statement is more persuasive?
i) Blogging increases business leads and organic traffic?
The second one, right? Data shows you're not making random statements. That what you're saying is credible. Readers will trust you. They'll refer your blog to friends. So, use data to support your arguments.
c) Use examples to make your point.
Never assume your readers have the same breadth of knowledge as yours. Many don't. It's your responsibility to break down technical terms. Use examples to simplify complex topics. You can cite a personal story or an industry report.
For example, I showed you the image of an article outline. This helped me to make my point. It was also easy for you to understand.
d) Use visuals
People are visual learners. Visual information is 60000X faster to process than plain text. Blog with images also gets 94% more traffic. Plus, people retain 65% of the information when an image is included.
The point is clear: Nobody wants to read a giant Wall of black and white text. Use images, infographics, charts, and videos in your blog.
Write the conclusion
The goal of the conclusion is to inspire readers to take action. Don't repeat what you've already said. Leave readers with a single takeaway. Summarize the central point of your blog. Tell the readers what the information was about, what they should do with it, and how to do it.
Edit the blog
Now you can correct your grammar and use of words.
Some editing tips:
a) Use Grammarly to correct your spelling, grammar, punctuation, and clarity.
b) Use an active voice.
c) Use short sentences and shorter paragraphs. No paragraphs should be more than 6-7 sentences.
d) Use subheadings.
e) Avoid jargon and buzzwords. Write like you talk.
f) Avoid repetition. Kill repeated words and phrases.
g) Change the font style and size. This makes it easy to look for any errors.
h) Check the logical flow of the post.
i) Cut sentences that lead nowhere.
j) Replace words to convey a stronger emotion.
k) Give your blog to someone else to read it. Ask them if your writing is clear and if what you're trying to convey is understandable. Edit the parts that aren't.
l) Use the Hemingway app. It highlights the use of adverbs, long sentences, and difficult phrases. Review the suggestions and correct the mistakes.
Optimize for SEO
You've optimized your blog for your readers. Now, it's time to optimize for search engines. This will rank your blog higher on search results. The higher you rank, the more you'll get blog views.
Some SEO tips:
a) Include the keyword in the headline, introduction, subheadings, meta description, and URL.
b) Shorten your URL.
c) Build internal links. Add 2-4 links to your old blog posts.
d) Focus on backlinks. Write in-depth content. People will link back to your blog. This will increase your backlinks.
e) Use updated information in your blog - new strategies and recent industry data.
Promote the blog
Promoting your blog is more important than you think. You can't just write a post and expect readers to flood in. It doesn't happen like that. Sorry.
Find all the places your customer hangs out online. It could be on social media platforms. Or online forums like Slack groups, subreddits, Growth hackers, Zest.is, and more.
Promote the blog over there. Or share it via your email newsletter.
Now go and blog like a superhero
You no more have to see your SaaS blog read by only a few readers. Use this guide to write a blog post that will bring in thousands of blog views.
It isn't difficult - as you have seen. It has worked for us. It will work for you too.
Now open your online writing tool, and blog like a superhero.