11 min read

How to get backlinks (10 simple strategies)

If you're thinking, “How to get high-quality backlinks?” Worry not. In this post, I’ll tell you the 10 simple backlink strategies you can use to rank higher on search results.
How to get backlinks? (10 simple strategies)
How to get backlinks?

Want to know how to get backlinks to your website? You’ve come to the right place.

Google’s Andrey Lipattsev revealed backlinks are the top 3 search ranking factors. Backlinks - links from another website to your website - act as a vote of confidence from others.

What are backlinks?
What are backlinks?

It signals to Google, “Hey! This website has awesome content. It’s trustworthy, relevant, and useful to readers.”

Google uses this signal to push your website higher on the search results. The more the number of votes (backlinks) you have, the higher you’ll rank on Google. The higher you’ll rank, the more you’ll get blog traffic. More blog traffic means more leads. You can convert these leads into increased revenue.

Backlinks lead to higher conversion
Backlinks lead to higher conversion

That said, not all links are created equal. Google looks for backlinks from authority sites. It should come from topically relevant sites. Quality of backlinks matters as much as quantity.

So, naturally, you’ll be thinking, “How to get high-quality backlinks?” Worry not. In this post, I’ll tell you the 10 simple backlink strategies you can use to rank higher on search results.

Let’s begin!

1. Get unlinked brand mentions

Brand mentions are common. From online news sites to product reviews, and content references (for better understanding), you’ll find authors mentioning your product or service.

But, oftentimes, they don’t link to your site. This is your opportunity to get those backlinks. It’s simple.

Here’s how:

a) Go to Google alerts.

b) Enter the term you want to track (in this case, your company's name).

Example:

c) Click on show options.

Select how often you’d like to receive the alerts: once a day, as it happens, or once a week. Choose the sources you want to track: blogs, video, books, news, web, discussion, or finance. If you’d like to monitor every source, choose the default option ‘automatic.’

Then, pick your language, and region. Select if you want ‘only the best results’ or want to look at all the mentions. Provide your email to receive the alerts.

Click on ‘Create Alert.’

d) You’ll start receiving alerts whenever someone mentions your brand. See if the author has linked to your website. If not, reach out to them. Ask for a link attribution.

Tell them it’s because you’ll get a backlink. Plus, the website user’s experience will improve too. Because they are providing a click-through link to let the readers know the brand better. Win-Win.

You can even use the SEMrush brand monitoring tool to monitor brand mentions. The tool will email you the brand mentions as they occur.

If you want to find the unlinked mentions, click on the ‘link to website.’ Select ‘no link.’ You’ll see a list of unlinked brand mentions.

2. Create a skyscraper content

Brian Dean invented the skyscraper technique to get quality backlinks. Using this method, he’s attracted 2 million website visitors from a single post. Plus, the website traffic doubled in just 14 days, and the number of backlinks to that page shot up.

Create a skyscraper content
Create a skyscraper content

That’s crazy, isn’t it? You can enjoy these benefits, too, using the skyscraper method.

Here’s how:

a) Find link-worthy content

There are two methods:

i) Use Ahrefs Site explorer

First, list down popular websites in your industry. Then, search for the website (one by one).

Next, click on ‘top pages’ under Overview.

Look for blog posts with at least 20+ backlinks. This shows that people are willing to link back to this blog topic. Note down the topics.

b) Use BuzzSumo

Type in a keyword you want to write a blog post on.

Example:

You’ll get a list of blog topics with the most social shares.

Note down the topics that are generating the most shares. These are the topics you want to write on.

b) Make something even better

The goal is to improve the existing content (you shortlisted) by 10X. If someone has written on ‘10 SEO tips,’ you write on 50 strategies. Add visuals like infographics and charts to make your point. Make sure your content is using new statistics.

Most blog posts are generic list-based.

Example: Suppose you’re writing on productivity tools. Most blog posts just mention the tools and leave it like that.

You can write a brief description of every tool. Mention the pros and cons of it. Advise the best methods to get the most out of the tool. Suggest who the tool is better suited for. Write the pricing (free or paid?).

As Brian Dean says, “beat the existing content on every front: length, design, and information.”

c) Reach out to the right people

Now you want to reach the people who have linked to the same content you wrote a 10X post on. Email them. Brian Dean uses this simple template (Tweak the format to personalize):

Boom!

People will be happy to link to more thoughtful and updated content to serve their readers better. And you’ll get a backlink. Again, a win-win.

3. Use Typeform’s strategy

Typeform allows you to create forms and surveys. It has 138 million backlinks. Crazy, right?

Here’s their secret:

When you share a Typeform survey, you’ll see that the bottom of the page reads “Powered by Typeform.” The word Typeform links back to the website.

Typeform has millions of users. Every user that uses it gives free exposure and millions of backlinks to Typeform.

Find websites that have broken links (Here’s how). Broken links are links to a page of a website that’s no longer working (404 pages). These affect search engine rankings, user experience, and the website’s reputation.

You can use the above method (the one I linked to) or Ahrefs free broken link checker to find broken links. Type in a website’s name.

Ahrefs will show you the list of broken links.

Reach out to the website owner. Tell them that their content features a broken link. Ask them to link to your page instead.

The website owner will be grateful to you for correcting their mistake. And because they were already linking to a page (which turned out to be a broken link), they’ll happily link to your website.  

5. Use HARO (Help a reporter out)

HARO connects people looking for data and sources (reporters and journalists) to experts who can provide them (like you). You’ll get a ton of free exposure. Plus, high-quality backlinks.

Start with registering on HARO. It will email you source and query requests from writers in your industry. Pick the one that you can contribute to. Respond via email with the query you can answer to. Pitch them your credentials and answer.

The reporters will add your insights (or data) and will link back to your site.

6. Publish guest posts

Write guest posts
Write guest posts

Guest posting is writing for another website. It serves two purposes. You expose your brand to a new and a wider audience (Buffer used a guest posting strategy to acquire their first 100,000 users). Plus, you get a backlink.

Here’s how to write guest posts from scratch:

a) Use Google search to find guest posting opportunities.

Type:

keyword "guest post"
keyword "write for us"
keyword "guest post by"
keyword "submit a guest post"
keyword "this post was written by"
keyword "contributing writer"
keyword "guest article"
keyword "become a guest writer"

Example:

Or use Twitter search. Many guest bloggers share their guest posts on Twitter. You can find where they are posting. Here's how:

Head over to Twitter search. Type in "keyword guest post."

Example: I searched for “saas guest post.”

And there you have it: List of websites that accept guest posts.

💡
Pro Tip: Here’s a ready-made websites list that accepts guest blogs

i) List of 300+ websites that accept guest posts

ii) 350 Free guest posting sites

iii) Ultimate list of 700+ websites that accept guest posts

(Buffer used the below 2 websites to increase their blog audience)

b) Filter websites that fit your blog needs. Choose websites that are in the same industry and niche.

c) Go through each website you’ve picked. Browse through their latest blog and guest posts. See what content style and format they use. Read the guest post guidelines. You’ll get an idea of the type of guest posts they accept.  

d) Decide the blog topic. Make sure the topic is aligned with the website’s (you’ll write on) interest.

e) Create an email pitch and reach out to them.

You can use this email template:

Subject line: Blog post for [website name] readers

Hey [name],

[Your name] here from [Your company name]. I’ve read most of your blogs. My favorite one is the [link to a specific article] article. It helped me [explain how it helped you]. Thank You.

I'm writing to you to write a guest post on [website name].

I've researched the following topics your readers might love.

[Topic 1]
[Topic 2]
[Topic 3]

[Explain the outline of each article. You don’t have to write the full post itself. Just a summary of the post to give them an idea of what the article will contain]

I'll write the content according to your publishing guidelines and make sure it's valuable to your readers.

I’ve also published a few guest posts on [website name] and [website name]. Here are the links to it

[Link 1]
[Link 2]

(If you haven't published any guest post yet, you can link to your writing samples).

We can even discuss additional topics if you don't think this is a good fit for your audience. Let me know what you think.

Thanks,
[Your Signature].

f) Write a guest post and submit it.

7. Build free tools

Did you observe I linked to two Ahrefs tools above? Ahrefs just earned two backlinks. That’s what building free tools do. You also get organic traffic and leads.

Think of what free tools you can build for your target audience. It can be as simple as a calculator or a template generator. HubSpot’s Email Signature Template Generator has earned them 5000+ backlinks.

Or follow this to brainstorm ideas:

a) Search for free tools. Type in Google: free “keyword” tools/templates.

Example:

b) Go through the tools.

c) See which tools you can build 10X better. Build them.

8. Collaborate with others

Partner with other blogs in your industry to write a case study or industry report. Do a deep dive on an industry trend. Or collaborate to write industry research. Then, publish the blog on your respective websites. Link to each other’s sites.

Collaboration topic examples:

a) Blog on ‘20 SaaS trends to look for in 2022’

b) How [your company name] and [partner company name] gained 1 million+ organic traffic

You can even partner with experts (influencers). People listen to experts. Ask them to contribute to your blog. This is a win-win. Your readers will get to read in-depth content. You can even ask the experts to share the article on their website.

Plus, the writer will earn exposure to a new audience.

BuzzSumo and Backlinko analyzed 912 million blog posts.

Here’s what they found:

a) Long-form content gets an average of 77.2% more links than short articles. Focus on writing detailed content. Cover every aspect of the topic the readers will want to know (Interview them before writing a blog. Ask what they want to know on a particular topic. Answer their queries in your blog posts).

The average content length should be 1000-2000 words.

b) 94% of all content gets zero links.

The good news?

The below content formats get the most backlinks:

'WHY' Posts get the most backlinks

So, focus on “why” posts (Example: Why link building is important for SEO), “what” posts (Example: What are the 5 important SEO tips to get higher search rankings), publish infographics (convert your article into an infographic), and video content.

These content types have a higher chance to get backlinks.

Other content formats you can focus on:

a) Ultimate guides post

Example: The ultimate link-building guide.

b) List-based posts

Example: 10 ways to acquire your first 1000 users.

(This blog itself is an example of a list-based article)

c) Case studies

People love reading case studies. The more people read it, the higher Google will rank you.

Example: Learn how HubSpot reached 100,000 customers and $1 billion in annual revenue

d) How-to guides

Example: How to do SEO for your blog: A complete step-by-step guide

e) Write round-up posts.

Example: 20 SEO by digital marketing experts

Interview experts. Share their opinions on your blog. Ask them to share this post with their website audience.

f) Get interviewed

This strategy works once you become the authority in your niche. People will ask you to get interviewed. You can even reach out to publications or blogs looking to interview industry experts (like you).

Simply, mention on your website and social media handles that you’re open to interviews. Tell them how to contact you.

Share your expertise. Get high-quality backlinks in return.

Monitor Backlinks gives you a detailed backlinks report. Identify the good and bad parts of your link building. See what you can improve to increase the number of backlinks.

You can even use Monitor Backlinks to know your competitor’s top backlink sources. Take inspiration from their methods and apply them to your website. Reach out to websites that link to your competitors with 10X content. Ask them to link to your content.

Your chance to get high-quality backlinks

Backlinks are the backbone of your blog post. If you're taking care of them, you'll stand upright (top of the search results).

Start with these 10 simple strategies to earn backlinks. Enjoy the benefits - high organic traffic, increased leads, and revenue - for years to come.

Checkout Magic Ink

We write founder-level blog posts for your SaaS business

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